Research project about the colours associated with 5 basic emotions. A custom survey method was designed, with bespoke CMYK colour chart. 250 people of various ages and nationalities were asked to contribute. ANswers were analysed using SQL queries and visualised in Adobe Illustrator.
Colours displayed by greatest frequency (left) to single frequency (right, grey zone).
Bespoke Colour chart created for research project
Questionnaire page asking participants to choose a colour that they associate with each emotion. (Another page gathered demographic information.)